The new decade has swept and turned the tides for influencer marketing. The Gartner Hype Cycle for Digital Marketing and Advertising reveals a significant climb for the influencer and advocacy marketing avenues. Three factors that have made this happen are demographics, local trust and global appeal, and platform diversity. Demographics According to the Google e-Conomy...
Marketing is a work of art, it branches out like magic, from concept and strategy to creation and implementation. Influencer marketing is a type of social media marketing that focuses on endorsements and product mentions from influencers–bloggers or celebrities with a large social following who are thought to be experts in their field. Now, being...
On 17th of March 2020 Homam Alghorani was rushing back to Malaysia heartbroken to leave an accelerator program he was attending in Singapore as a lockdown was about to take place in Malaysia, he didn’t want his family and old parents to face the challenges of the lockdown alone so he made the painful decision to go...