The new decade has swept and turned the tides for influencer marketing. The Gartner Hype Cycle for Digital Marketing and Advertising reveals a significant climb for the influencer and advocacy marketing avenues. Three factors that have made this happen are demographics, local trust and global appeal, and platform diversity. Demographics According to the Google e-Conomy...
Southeast Asia is one of the most diverse regions in the world. People’s demands are vastly different in each country – cultural differences, languages, and other characteristics create unique ideas for the 675 million people that live in those countries. As a result, the region offers fertile ground for a diverse range of startups to...
Product, content and web personalization is how brands focus their value proposition on nurturing the prospects for better conversions. As you begin to build your technology stack, we compiled a list of the ten website personalization tools that must be considered to develop a successful digital marketing campaign. You see, 74% of users feel frustrated...
MoEngage, the insights-led customer engagement platform, today announced that it has raised additional funding of $30M USD, at double the valuation from its earlier Series C1 investment of $32.5M in July 2021. This round was led by Steadview Capital, with participation from the company’s existing investors Multiples Alternate Asset Management, Eight Roads Ventures, F-Prime Capital,...
Digital behavior changed drastically following global cordon sanitaire measures in the past two years. As daily activities take on new precedence in the digital and online realms, users today scour the Internet for alternatives that address their personal needs whilst still adhering to lockdown restrictions. This caused the fast-growing e-commerce industry to blow up overnight....
Since the COVID-19 pandemic struck our nation in 2020, local businesses continue to be greatly impacted on many fronts. According to the SME Association of Malaysia, at least 100,000 SMEs have ceased operations since the first MCO. Not only that, Datuk William Ng, Central Chairman of Small and Medium Enterprises Association (Samenta) said many businesses...
Building a website has never been easier, and this is evident with the increasing popularity of SaaS. And although the number of website builders available is huge, there are some that stand out from the crowd. Here are four website builder SaaS services that deserve your attention. WordPress WordPress is straightforward to use, highly customizable...
The marketplace for website traffic analytics SaaS services is flooded with well-known solutions like Kissmetrics, Hubspot, and Adobe Analytics to name a few. These tools offer crucial insights into your website visitors that improve your marketing efficiency and revenue. But picking the right tool can be overwhelming, so we have narrowed it down for you!...