Author: Prateek Arora (Prateek Arora)

Home Prateek Arora
Why Southeast Asia could be the leader for influencer marketing?
Post

Why Southeast Asia could be the leader for influencer marketing?

The new decade has swept and turned the tides for influencer marketing. The Gartner Hype Cycle for Digital Marketing and Advertising reveals a significant climb for the influencer and advocacy marketing avenues. Three factors that have made this happen are demographics, local trust and global appeal, and platform diversity. Demographics According to the Google e-Conomy...

What is Edge Computing?
Post

What is Edge Computing?

Data is the blood of businesses today, offering valuable insights towards controlling processes and operations. You see, most people still use PCs for accessing centralized services such as DropBox, Gmail, and Office 365. Also, devices such as Amazon Echo and Apple TV get powered by cloud content and intelligence. Now, in 2021, the conversation has...

What to know about the Grab IPO
Post

What to know about the Grab IPO

Grab, Southeast Asia’s largest ride-hailing and delivery company was founded in 2012 by Tan and Hooi Ling Tan. Today, it is counted among the most promising startups in Southeast Asia and a leading candidate for public markets. Now, why is that, you might choose to ask? The business model is similar to Uber, a US...

What is vertical SaaS and why is it the future?
Post

What is vertical SaaS and why is it the future?

The SaaS industry is constantly changing. By 2023, the market is supposed to touch the $60 billion mark with a CAGR of 9% from 2019. When SaaS started, most enterprises focused on covering a wide range of industries (horizontal SaaS). Microsoft 365 and Slack are some of the prime examples. However, vertical SaaS has been...

5 best website personalization tools for 2022
Post

5 best website personalization tools for 2022

Product, content and web personalization is how brands focus their value proposition on nurturing the prospects for better conversions. As you begin to build your technology stack, we compiled a list of the ten website personalization tools that must be considered to develop a successful digital marketing campaign. You see, 74% of users feel frustrated...

Top 5 startup trends in 2022
Post

Top 5 startup trends in 2022

Startups are about making ideas work. But, it’s always been a challenging task to kickstart your vision with a group of bright individuals that bring something distinctive to the table. The past two years made growth further difficult, with the market dynamics going for a toss. Now, as the pandemic is retreating, there exists an...

Startups Zone