The startup wave once again is poised for an upswing in 2022. This year shall see a considerable change in various industries and sectors. So, here are five predictions for 2022 that’ll help you make the most of it. Climate change technology Experts posit a significant investment in carbon-neutral solutions. Companies using Artificial Intelligence and...
The new decade has swept and turned the tides for influencer marketing. The Gartner Hype Cycle for Digital Marketing and Advertising reveals a significant climb for the influencer and advocacy marketing avenues. Three factors that have made this happen are demographics, local trust and global appeal, and platform diversity. Demographics According to the Google e-Conomy...
Data is the blood of businesses today, offering valuable insights towards controlling processes and operations. You see, most people still use PCs for accessing centralized services such as DropBox, Gmail, and Office 365. Also, devices such as Amazon Echo and Apple TV get powered by cloud content and intelligence. Now, in 2021, the conversation has...
On the 11th of March 2021, Beeple, a digital artist, sold a Non-Fungible Token (NFT) at USD 69 million. To lay the chips, this is where we are at with NFTs! Check out Christie’s Twitter account on this day. Now, there are talks about using NFTs as a robust digital asset and tool in the...
Grab, Southeast Asia’s largest ride-hailing and delivery company was founded in 2012 by Tan and Hooi Ling Tan. Today, it is counted among the most promising startups in Southeast Asia and a leading candidate for public markets. Now, why is that, you might choose to ask? The business model is similar to Uber, a US...
The SaaS industry is constantly changing. By 2023, the market is supposed to touch the $60 billion mark with a CAGR of 9% from 2019. When SaaS started, most enterprises focused on covering a wide range of industries (horizontal SaaS). Microsoft 365 and Slack are some of the prime examples. However, vertical SaaS has been...
Product, content and web personalization is how brands focus their value proposition on nurturing the prospects for better conversions. As you begin to build your technology stack, we compiled a list of the ten website personalization tools that must be considered to develop a successful digital marketing campaign. You see, 74% of users feel frustrated...
Startups are about making ideas work. But, it’s always been a challenging task to kickstart your vision with a group of bright individuals that bring something distinctive to the table. The past two years made growth further difficult, with the market dynamics going for a toss. Now, as the pandemic is retreating, there exists an...