5 Startup Predictions For 2022

5 Startup Predictions For 2022

The startup wave once again is poised for an upswing in 2022. This year shall see a considerable change in various industries and sectors.

So, here are five predictions for 2022 that’ll help you make the most of it.

Climate change technology

Experts posit a significant investment in carbon-neutral solutions. Companies using Artificial Intelligence and Business Intelligence shall see increased efficiencies. Some enterprises are working to mitigate the effects of climate change through solutions such as Direct Air Capture (DAC) to reduce carbon dioxide.

According to John Lervik, Founder of Cognite, the role of industrial tech in mitigating climate change stands underestimated. Digital software tools are deemed no longer an option but rather a necessity. Even more so, advanced analytics and cloud tools shall play a vital role in combating environmental concerns in 2022. These shall enhance transparency, production efficiency and energy management. And data shall become the primary decision-maker going ahead.

Crypto regulations

Yet another avenue is scepticism over crypto. Nonetheless, crypto is quite well-received and is likely to see increased adoption. And this is evident from cryptocurrency and non-fungible tokens (NFTs) dominating 2021. In 2022, these shall see an appraisal.

While the previous year witnessed an increased deployment of crypto assets in products and services, providers are now leveraging the crypto wave to render compliance, custodian and lending solutions.

Come 2022 – the adoption shall get enhanced by government-driven structured regulatory processes and enhanced lobbying by crypto players such as Coinbase, FTX, Galaxy Digital and others.

The Metaverse Hype

Work from home, decentralisation, and enhanced focus on the virtual world has fuelled the ‘meta’ topic towards the mainstream. What’s more, a tech behemoth took ownership of the name with no signs of looking back.

However, the meta development cycles are much longer and shall face some challenges. These stem from changing power structures, Intellectual Property (IP) rights and the decentralisation movement, typically via blockchain. It shall be interesting to see how startups overcome these to establish working models in the current ecosystem.

The ‘YOLO’ Economy

The pandemic was a period of pausing and reflecting for people. Many stood to review their frenetic lifestyles and contemplate their choices. They tended to ask, ‘Why am I doing this?’ or ‘What will I achieve by doing this?’

This trend also propelled The Great Resignation, and 2022 is likely to see more holistic lifestyle changes, including the emergence of the YOLO (You Only Live Once) economy. Individuals are likely to be driven by entrepreneurial pursuits of life enhancement through avenues such as locational flexibility and creative working structures, among others.

It is a blessing for the startup community, where this attitude is already embedded. In line with this, Atom Bank has adopted the 4-day work week.

Creator Economy

Thanks to innovations such as NFTs, Web 3.0 and the Metaverse – 2022 shall see a burgeoning creator economy that shall rest upon the principles of decentralisation, autonomy and transparency. In this stead, the two pillars are Artificial Intelligence and no-code tools, using which creators will be able to develop content conveniently and efficiently.


2022 is all about innovation and disruptive technologies! With conversations about the Metaverse, Web 3.0 and Crypto assets becoming more mainstream, this year is in for a slew of changes on multiple fronts.

Startups Zone