Product, content and web personalization is how brands focus their value proposition on nurturing the prospects for better conversions. As you begin to build your technology stack, we compiled a list of the ten website personalization tools that must be considered to develop a successful digital marketing campaign.
You see, 74% of users feel frustrated when website content isn’t personalized, which inadvertently leads to a higher bounce rate. Therefore, it is imperative to choose a tool that favours your audience instead of a one-size-fits-all approach.
Available as free and paid versions, Google Optimize is a split testing and web personalization suite from Google. It integrates into your website, enabling you to run experiments, segmentation, personalized experiences and more. Furthermore, its sync with the rest of the Google Marketing Platform makes it a holistic tool. Google Optimize also includes audience insights and analytics along with URL, geo and behavioural targeting. Once you’ve run all your use cases on the free software, you can switch to Optimize 360 that is suitable for large businesses and enterprises.
Sleeknote focuses on the eCommerce and retail sectors with a wide variety of preset templates and formats. The web personalization tool is a marketer’s dream, offering product recommendations, audience targeting and triggering functionalities. It works equally well for desktop and mobile experiences. If you’re completely comfortable setting up your own experiments and analyzing the reports on their findings, then Sleeknote is the tool for you.
SocialProof.Digital started out as a social proof notification software to help marketers increase the conversion rates, it has now offered extra features and tools that benefit both B2C and B2B online businesses.
Cxense works with publishers to manage data, increase digital subscriptions and personalize content. The conversion management vertical for eCommerce and retail clients is what sets it truly apart. Known as the “intelligent data layer for the digital age,” it helps brands like Wall St Journal, NBA, and Hearst to make revenue from raw data.
As the name suggests, Hyperise is a hyper-personalization tool that can significantly grow your conversions. The comprehensive toolkit enables personalization throughout the sales funnel, irrelevant of the other tools or existing channels used. It takes care of everything right from demand generation to re-engagement. You can also add dynamic personalization layers to images, priming them for the website.
We’ve explored the five best options out there to begin your website personalization journey. Depending on whether your brand caters to a B2B or B2C industry, there shall be different priorities on the table. Choosing a tool that aligns with your understanding, current tech stack, and audience perception shall help you make the most out of it in the long run.