Email marketing is one of the most cost-effective and powerful online marketing tools for businesses. And just like in every other industry, software has made email marketing easier, cheaper, and more efficient. Here are five of the best email marketing SaaS services available in the market today.

EurekaMail

EurekaMail is a small business-friendly email SaaS service designed to make email marketing affordable for you. With unlimited file storage, it is an absolute game-changer as it allows you to integrate your current API/SMTP with your EurekaMail subscription.

You don’t need any coding or HTML or CSS skills to use this email SaaS service. You can start building an email with the pre-designed templates or use the built-in email builder to create your emails from scratch.

What’s more, it is forever free if your email list consists of up to 500 subscribers. It also comes with an in-built analytics tool to help you measure the effectiveness of your campaigns.

Pricing – Free plan available, paid plans start $9/mo onwards.

ActiveCampaign

ActiveCampaign is a powerful email marketing SaaS service that makes it easy to build, send and manage campaigns. With an intuitive drag-and-drop builder, you can create professional-looking email templates quickly and easily.

The service also allows you to segment your audiences and leads based on actions, demographics, location, and more so that you can send custom emails to each segment.

With more than 850 third-party app integrations, you can connect with as many business tools of your choice as you wish to achieve your business’ email marketing goals.

Pricing – Lite plan starts at $15/mo.

Hubspot

HubSpot gives you the power to create, send, and track your emails right at your fingertips. It offers everything you would expect from an email SaaS service, such as pre-built templates, automated workflows, and segmentation options.

It also boasts a highly accessible interface, detailed analytics, and an intuitive email editor that tells you when your email is good to go and when you need to improve it.

Designed for teams and solopreneurs alike, this email marketing service helps you create beautiful emails, nurture your customer relationships, track campaign performance, and grow your business faster among more.

Pricing – Free to get started but premium options for advanced tools are available.

Drip

Drip’s easy-to-use platform is designed to equip marketers with the tools they need to automate their campaigns to grow businesses. A sophisticated email marketing platform, Drip is aimed at simplifying creating beautiful opt-in forms, funnels, and landing pages, which can be used for reaching the right people with the right message at the right time.

One of the strongest features of Drip is that it allows you to perform A/B testing to better understand what clicks with your audience and what doesn’t, so you can repeat your win.

Pricing – Drip used to be free for up to 1,000 emails but they now offer a free 14-day trial for the entire suite, which you can later upgrade to a paid plan starting from $19 per month.